The architectural coatings industry in China is in the slow development of the state level, about 4 trillion of real estate investment and was completed in more than 20 million square meters of construction area, the architectural coatings market demand for performance has been strong. If the construction area to estimate the interior and exterior architectural coatings usage, the output of the exterior architectural coatings in the year 2009 reached 1,372,400 tons, 1,121,300 tons of interior wall paint, exterior paint of 251,200 tons. Can be said that the strong market demand resulted in the vigorous development of architectural coatings in China. Organized by the China Coating Industry Association on October 11, 2010 architectural coatings Development Forum held in Shanghai, the guests agreed that the coatings industry in China following the 2009 production of 7.55 million tons, largest in the world paint production and consumption superpower, construction paint more as a share of the coating total output of 34% and dominated the world of architectural coatings industry has been integrated into the world system of architectural coatings, architectural coatings in the future development will be toward the high-end industry. In addition to other factors under the premise of low carbon environmental protection, to maintain synchronization with the international architectural coatings industry development, and determines the direction of the development of architectural coatings in China is the country's economic development, and the guiding role of macroeconomic policy more obvious.

The same time, the the kore coating material in the forum to announce the the kore latest market research results, publish the relevant data of the comparative assessment of the life cycle of the external decorative water-based paint and building tile, to provide low-carbon and energy saving coatings industry a new reference.

Real estate investment and construction area is increasing year by year, the construction industry become a pillar industry. Architectural coatings sales, and real estate investment are closely related. Linxuan Yi explained: "Since the housing reform in 1998, China formally established the direction of the real estate market. Been released in the era of planning and distribution of long-term cumulative demand, real estate investment property is also gradually been recognized to play a role , coupled with the steady progress of urbanization, a strong impetus to the development of Chinese real estate industry. "

keywords: Correa, Shanghai, architectural coatings, real estate investment, the China Construction,