Business community, April 21 - Today, newspapers or TV on the interior decoration pollution accident reports, which harm pregnant women or children is to become the most sensitive topic in the industry. Medical studies have shown that benzene pollution caused by the decoration used in paints, coatings and adhesives is likely to cause abnormal fetal development and abortion.

According to statistics from related departments, the current, the in China each year due to renovation pollution caused by upper respiratory tract infection Erzhi the of children of death of about by 800 000, of which over 30 Wan 5-year-old the following the the cause of death of children in line is related to with the indoor air pollution, in particular, yes the some newly built and newly renovated kindergartens and family of indoor environmental pollution is very serious. In the children's room decoration and decorative materials, coatings and paint hazards, contain formaldehyde and benzene material is the biggest killer of children's health is an important cause of pediatric leukemia and cancer. This led to the decoration materials, including coatings, including interest and security concerns.

Children's health problems caused by the growing number of parents who pay attention, they are particularly concerned about the decoration material is environmentally friendly, healthy, and prepared the conditions for the rise of children's paint market.

Domestic decoration materials, environmental protection, health, growing concern about the renovation of the children's room and children's activities often place increasing emphasis on, but compared to Europe and the United States, and this awareness also in its infancy.

Children's paint market, market segments from the point of view, the object of their consumption is to place consumer sites for children, including children's rooms, kindergartens, schools and children's playground children's regular activities.

Children's paint market is still in its infancy, to promote the development of this market, the vendor is bound to have a solid financial strength and technical force, which is a challenge for the industry, most of which are private private nature of the enterprise; for funds strength of the enterprise is willing to give determined to open up this market is also a problem, many enterprises hesitates, and this to determine the strength of will directly result in attitude and execution of product development, channels open up and change, marketing . Like some well-known international brands "Nippon", "Dulux" in the domestic market promotion, not the concept of children's market highlights.

In addition, for many manufacturers and businesses have realized that children paint market there are tremendous opportunities, but the real development and promotion of the very few in this market. More businesses to follow suit, to see the others to push the children paint making money, their products children paint the name of the crown. Really going to breakdown of a market there are a lot of work to do.

Children's paint market if the manufacturer is willing to spend effort investment within two years, this market will mature in five years there will be a "blowout". An industry source said.

Relatively narrow due to the existing sales channels, even if the manufacturers see opportunities, they are just borrowing the channels of ordinary paint, and the unique characteristics of children coatings market.

From a software point of view, in the training of dealers and Purchasing Guide To the children's market particularity and the need for the use of child paint the concept to convey to dealers and Purchasing Guide, and not just with other Pu Tongqi sales , the only way to arouse the awareness of consumers, and completion of consumer behavior, the value of the product. At the same time, an industry source said that the paint companies can break through the existing electoral lust and then adjust the mode to make a model room in the store or stores to give consumers an intuitive feel. Can even work together with the furniture, lighting, ceramics companies and distributors, this scenario sales model is more popular in the home industry, and the effect was significant.

keywords: Parental, fetal malformations, decoration materials, pediatric leukemia, indoor decoration pollution,